Delaware Breast Cancer Coalition Delivers Bilingual Health Campaign in Conjunction with Hispanic Her
Beth Krallis, Communications Director
Delaware Breast Cancer Coalition, Inc.
302-778-1102 ext. 1014
WILMINGTON, DE (September 17, 2015) – The Delaware Breast Cancer Coalition (DBCC) will observe “Hispanic Heritage Month” from September 15 through October 15 with a campaign aimed to encourage Hispanic and Latino men and women to “Honor Your Heritage and Your Health” or “Honra Tu Legado y Tu Salud.” The month long, bilingual campaign will provide participants with a DBCC family health history tree to capture conditions that may be hereditary and use as a tool to talk to their doctor about appropriate screening and risk factors. DBCC will also provide breast health information and screening resources to address those who have a family history of breast cancer.
According to the American Cancer Society, approximately 113 Hispanic women in Delaware had an incidence of breast cancer from 2006-2010. To support this population, DBCC has increased its efforts to improve access to screenings, provide breast health education, and translation and transportation services to Hispanic and Latino communities.
To overcome language barriers, the Delaware Breast Cancer Coalition has employed two full time bilingual screening navigators. DBCC organizes “¡VIDA!” TM bilingual and multicultural health fairs to provide free screenings and health information to the general public in both English and Spanish throughout the year. When individuals are in need of a mammogram, DBCC navigates uninsured and underinsured Delawareans to Screening for Life, the Delaware Health Insurance Marketplace, and other local resources to cover the cost of preventative health screenings and cancer treatment. Additionally, the Delaware Breast Cancer Coalition operates the Women’s Mobile Health Screening (WMHS) van through a contract with the Delaware Division of Public Health and in partnership with Beebe Hospital, which travels to various locations statewide to provide on-site digital mammography.
The DBCC will offer English and Spanish family health history trees (pictured below) at no charge on their website http://www.debreastcancer.org/hhm from the beginning of September through the end of October. They will also provide handouts at all outreach and networking events during the same time period. The trees allow people to fill in information on their relatives dating back three generations and incorporate data on their health conditions and age of diagnosis. Some health conditions such as cancer, heart disease, and high blood pressure, can be passed from a parent to a child. Knowing what conditions run in a person’s family can help them stay as healthy as possible and understand their personal risk of developing an illness.
Participants will be encouraged to bring the family tree to a primary care provider to discuss risk factors, possible ways to reduce those risks and begin preventative screenings. After partaking in the campaign, folks can share feedback in an online survey by visiting bit.ly/DBCCHHM and be entered into a drawing for a $100 Mary Kay gift certificate package.
“Family history is a helpful tool to understand chronic health risks and prevent disease”, said Chadeia Mitchell, Education and Outreach Program Director at the Delaware Breast Cancer Coalition. “For example, if someone in my family died of lung cancer, my doctor may suggest I avoid smoking. If someone has a strong family history of breast cancer, we might encourage them to begin mammography screening at an earlier age or consider genetic testing.”
According to the Center for Disease Control, breast cancer is leading cause of cancer death among Hispanic women. Mammography screening is the best tool in use today to detect tumors early and decrease breast cancer mortality. If you are in need of a mammogram, please call 1-888-672-9647.
The Delaware Breast Cancer Coalition is a 501(c)(3) organization offering statewide programs and services of education, outreach, and early detection and treatment of breast cancer. Its mission is to create a community where every person diagnosed with breast cancer is a survivor, and fear and doubt are replaced with knowledge and hope.
Headquartered in Wilmington with offices in Sussex and Kent Counties, DBCC’s programs reach diverse communities to deliver messages that address their unique concerns about breast cancer and early detection. Recognizing the barriers of language, culture, and economics, DBCC trains community advocates to educate and encourage women to take responsibility for breast health. DBCC helps women with low incomes or those with little or no insurance to receive free or reduced-cost care.
DBCC also supports the National Breast Cancer Coalition’s advocacy efforts to end breast cancer. All funds raised for DBCC support programs in Delaware and the neighboring areas in Pennsylvania, Maryland, and New Jersey.
For more information about the Delaware Breast Cancer Coalition, call 866-312-DBCC (3222) or visit the website at http://www.debreastcancer.org.