Delaware Breast Cancer Coalition Benefits from Partners in Education Digital Advertising Campaign
Beth Berger, Communications Director
MIDDLETOWN, DE (March 17, 2014)— The Westown Movie Theater opened its doors last December to a neighborhood filled with excitement for movies and community. The uniquely Middletown theater wanted to make an impact in Middletown so they wasted no time creating a program joining students and local businesses under the direction of movie theater Owner Rick Roman. The Delaware Breast Cancer Coalition was selected as a beneficiary for the Partners in Education Program and the students from Ms. Elise Knable’s class at Appoquinimink High School became partners and designers in the effort.
Last January, two staff members from the Delaware Breast Cancer Coalition (DBCC) met with students from Ms. Knable’s graphic design class. The students were eager to create a digital design for display before each show. All of the students submit wonderful artwork and the coalition was tasked with selecting one winner. Jacob Smith’s artwork was selected and he is pictured above with DBCC Program Manager of Education and Survivorship, Lois Wilkinson. A copy of his digital artwork is pictured below.
The slide will be on display yearlong at the theater to help spread awareness for DBCC programs and services for men and women who have been touched by breast cancer. In addition to helping to get the word out, the theater has agreed to hold four charity nights for DBCC a year to raise money, share information, and keep in touch with the Middletown community.
The Delaware Breast Cancer Coalition is a 501(c)(3) organization offering statewide programs and services of education, outreach, and early detection and treatment of breast cancer. Its mission is to create a community where every person diagnosed with breast cancer is a survivor, and fear and doubt are replaced with knowledge and hope.
Headquartered in Wilmington with offices in Sussex and Kent Counties, DBCC’s programs reach diverse communities to deliver messages that address their unique concerns about breast cancer and early detection. Recognizing the barriers of language, culture, and economics, DBCC trains community advocates to educate and encourage women to take responsibility for breast health. DBCC helps women with low incomes or those with little or no insurance to receive free or reduced-cost care. DBCC also supports the National Breast Cancer Coalition and their research efforts by helping to facilitate participation in local clinical trials.
For more information about the Delaware Breast Cancer Coalition, call 866-312-DBCC (3222) or visit the website at http://www.debreastcancer.org.