Delaware is Turning Pink for National Breast Cancer Awareness Month
| Contact: |
Caitlin Dalik, Public Affairs Coordinator |
DELAWARE (October 11, 2011)—The Delaware Breast Cancer Coalition (DBCC), The American Cancer Society and The Philadelphia Affiliate of Susan G. Komen for the Cure® are collaborating on an effort to turn Delaware Pink for the month of October, recognized as National Breast Cancer Awareness Month. Throughout the month, various locations in the First State will be lit pink to promote breast cancer awareness. The three organizations are working together for a single purpose—promoting awareness and the importance of early detection.
The purpose of this campaign is to: honor those living who have survived breast cancer, as well as remember those who have lost their battle with the disease. Nationally, the percentage of women 40 years of age and older who reported having a mammogram within the past two years increased from 29% in 1987 to 70% in 2000; thereafter, it has remained relatively stable. Also, while mammography rates improved in all race and ethnicity groups during this period, they remained persistently low in uninsured women. Breast cancer screening has been shown to reduce breast cancer mortality. In the US, death rates from breast cancer in women have been declining since 1990, due in part to early detection by mammography screening and improvements in treatment. Further reductions in breast cancer death rates are possible because of the improving, regular use of mammography screening and providing timely access to high-quality follow up and treatment. We also recognize and celebrate the great progress that have has taken place over the past 25 years in diagnosis, treatment and survivorship.
This collaboration recognizes the programs and services that are offered in Delaware. Through these agencies those diagnosed are given access to services free of charge including those at greatest risk. The strong hope of this collaboration is to encourage early detection; and to look to the future for research and new prevention and treatment options. By “Turning Delaware Pink,” we hope the campaign serves to remind women to get screened as well as to encourage others and remind others to schedule their annual mammogram. The American Cancer Society recommends that all women over 40 receive an annual mammogram.
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Press Conference Details
A press conference to recognize the “Turning Delaware Pink” initiative will be held on Tuesday, October 18 at 4:30 pm at Gecko Fashion (146 East Main Street, Newark, DE). Governor Jack Markell will be there to sign and present a proclamation for National Breast Cancer Awareness Month and the “Turning Delaware Pink” partnership. Mayors from surrounding towns have been invited to attend as well.
On Wednesday, October 12, Georgetown Mayor Brian Pettyjohn will sign a proclamation for Breast Cancer Awareness Month at the Georgetown Town Council Meeting at 7 pm. The event will take place at the Old Courthouse on South Bedford Street.
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Locations that are Turning Pink for October
Abbott’s Grill, Milford
Ambitions Salon, Newark
American Cancer Society, New Castle
Andrew Gallagher Jeweler, Newark
Apple Electric, Rehoboth
Bagelmania, Newark
Bayhealth Hospital Women’s Center, Dover
Beebe Medical Center, Lewes
Beebe’s Tunnel Cancer Center, Rehoboth
Bing’s Bakery, Newark
Boardwalk Plaza Hotel, Rehoboth
Brandywine Realty, Wilmington
Brunswick Blue Hens Lanes, Newark
Catherine Rooney’s, Newark
Cat’s Eye Unisex Hair Salon, Newark
Claymont Steak Shop, Newark
Circle in Georgetown, Georgetown
Clothes in the Past Lane, Newark
Courtyard Marriot – Univ. of Delaware, Newark
The Days of Knights, Newark
Delaware Book Exchange, Newark
Delaware Breast Cancer Coalition, Wilmington
Delaware Breast Cancer Coalition, Dover
Delaware Breast Cancer Coalition, Lewes
Delaware Electrical Co-Op, Greenwood
Dover Downs, Dover
Dover Mall, Dover
DuPont Corporate Headquarters, Wilmington
Emory Hill, New Castle
Empowered Yoga, Newark
Flip Flop Shops, Newark
Formal Affairs, Newark
Gecko Fashions, Newark
Georgetown Circle, Georgetown
Gloss Salon, Newark
Grassroots, Newark
Grotto’s Pizza, Newark
Hall’s Family Restaurant, Camden
Hardcastle’s Framing, Newark
Harrington Raceway, Harrington
Helen F. Graham Cancer Center, Newark
Homegrown, Newark
i.g. Burton, Milford
Klondike Kates, Newark
Kneisley Eye Care, Newark
Legislative Hall, Dover
Lierberman’s Bookstore, Newark
Louviers Federal Credit Union, Newark
M&T Bank, Wilmington
Margherita’s, Newark
Minster’s, Newark
Moxie Boutique, Newark
Nanticoke Hospital Mears Center, Seaford
National 5 & 10, Newark
Newark Deli & Bagels, Newark
Newark Natural Foods, Newark
Newark Shopping Center, Newark
SAS Cupcakes, Newark
Simon’s Bridal Shoppe, Dover
The Starboard Restaurant & Bar, Dewey Beach
Suburban Plaza, Newark
Tanger Outlets, Rehoboth
The Town of Georgetown
The Town of Newark
Village Imports Fair Trade Store, Newark
Women’s Mobile Health Screening LLC, Statewide Mobile Mammography Van
as of 10/4/11