25 Years of Service

Dewey Goes Pink 5K Check Presentation to Take Place on December 4

Date: November 16, 2015

Beth Krallis, Communications Director
Delaware Breast Cancer Coalition, Inc.
302-778-1102 ext. 1014
.(JavaScript must be enabled to view this email address)

DEWEY BEACH, DELAWARE (November 16, 2015) —On Friday, December 4 at 3pm at the owner of Starboard Restaurant and Bar, Steve Montgomery, and the owner of the Body Shop Fitness Center, Adam Howard, will generously deliver a check to the Delaware Breast Cancer Coalition (DBCC). The proceeds were raised at the Fifth Annual Dewey Goes Pink 5K, 1.5 Mile Walk, and Pink Party which took place on October 10th at the Starboard.  The 5K was held in memory of Barbara “Gugie” Montgomery, the mother of Starboard owner Steve “Monty” Montgomery. The proceeds benefit the Barbara “Gugie” Montgomery Memorial Fund at the Delaware Breast Cancer Coalition.

The 2015 Dewey Goes Pink 5K had to be postponed one week due to hurricane/nor’easter Joaquin but the weather did not seem to hinder fundraising efforts. An unprecedented $80,000 was raised to support the local programs and services of the Delaware Breast Cancer Coalition though the participation of over 2,000 runners and walkers, generous sponsors, supporters, and volunteers. This brings the cumulative donation from the last five years to more than $200,000.

Monty and Adam started this race as a way to honor their mothers. Monty’s mother, Gugie was a twenty-five year survivor who was later rediagnosed with breast cancer. Adam partnered with Monty as a way to honor his own mother, who had also been through a breast cancer diagnosis around the same time Gugie passed away. Both business owners sought to use their establishments (Starboard, Bethany Blues, and The Body Shop) to host fundraising events in support of the local community. Monty said. “With the Delaware Breast Cancer Coalition, all of the money raised stays right here in Delaware, and helps those who support our businesses.”

The Delaware Breast Cancer Coalition is the only statewide organization solely focused on breast health issues in the state. The funds raised at the Dewey Goes Pink 5K will benefit DBCC’s programs that increase breast cancer awareness, promote the importance of early detection, provide access to mammograms and bilingual screening navigators, and offer support and resources to women and men in the local community who are newly diagnosed or facing a recurrence of breast cancer.


About DBCC:

The Delaware Breast Cancer Coalition is a 501(c)(3) organization offering statewide programs and services of education, outreach, and early detection and treatment of breast cancer. Its mission is to create a community where every person diagnosed with breast cancer is a survivor, and fear and doubt are replaced with knowledge and hope.

Headquartered in Wilmington with offices in Sussex and Kent Counties, DBCC’s programs reach diverse
communities to deliver messages that address their unique concerns about breast cancer and early detection. Recognizing the barriers of language, culture, and economics, DBCC trains community advocates to educate and encourage women to take responsibility for breast health. DBCC helps women with low incomes and those with little or no insurance to receive free or reduced-cost care. 

DBCC also supports the National Breast Cancer Coalition and their research efforts by helping to facilitate participation in local clinical trials. All funds raised for DBCC support programs in Delaware and the neighboring areas in Pennsylvania, Maryland, and New Jersey.

For more information about the Delaware Breast Cancer Coalition, call 866-312-DBCC (3222) or visit the website at