Most Trusted
Breast Cancer Resource

Tanger Outlet Center in Rehoboth Beach Goes Pink!

Date: September 17, 2015

Beth Krallis
Communication Director
Delaware Breast Cancer Coalition, Inc.
302-778-1102 ext. 1014
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REHOBOTH BEACH, DE (September 17, 2015)— The Tanger Outlet Center in Rehoboth Beach is launching its PinkSTYLE Campaign, the 22nd Annual Breast Cancer Awareness Campaign, on October 1 to support the fight against breast cancer. The 2015 PinkSTYLE campaign offers shoppers the opportunity to purchase a “Powerful Pink Card” for $5 in exchange for an unlimited use savings card which entitles the bearer to 25% off a select item once a day at participating Tanger Outlet Stores. The promotion will run until October 31, 2015 and proceeds will benefit the Delaware Breast Cancer Coalition (DBCC) and the national Breast Cancer Research Foundation.  In addition to great deals on the latest fashions, the center will also be hosting a FREE Survivor Sunday event on October 4th from 1:00 to 4:00 pm at the Tanger Surfside center to celebrate local cancer survivors. 

New this year, PINK Card customers will be provided with a rubber bracelet and will be encouraged to use the hashtag “TangerPINKPower” on social media to identify their participation. Pink Card shoppers may be presented with random Tanger gift cards throughout the month for their involvement. Tanger Care Packages will also be offered to local breast cancer survivors or current breast cancer patients. A selfie station will also be available at the each Shopper Services location.

Pink Cards can be purchased at the Tanger shopper services located at Tanger Surfside or Tanger Seaside, or online at by selecting the “Delaware: Rehoboth Beach” location. Last year, the Tanger Outlet Center in Rehoboth Beach raised over $29,000 for the Delaware Breast Cancer Coalition and nationally, Tanger Outlets raised $1.3 million for breast cancer research through the PinkSTYLE campaign.

“The Delaware Breast Cancer Coalition is the only statewide organization solely focused on breast cancer and we excited to work with Tanger in Rehoboth Beach again this year,” said Beth Krallis, Communications Director for the Delaware Breast Cancer Coalition. “We think it’s wonderful that Tanger donates a portion of the PinkSTYLE proceeds to our local organization which supports breast cancer programs and services in Delaware. Survivor Sunday on October 4 will be a fantastic celebration for breast cancer survivors and their families filled with fun, prizes, food, and more.”

In addition to the PinkSTYLE campaign, Tanger Outlets supports the Delaware Breast Cancer Coalition year round. They host the DE-feet breast cancer 5K run/walk each May and “Trees of Hope” each December to collect holiday gift for families who have been impacted by breast cancer. For more information on the Tanger PinkSTYLE campaign, visit


About DBCC:

The Delaware Breast Cancer Coalition is a 501(c)(3) organization offering statewide programs and services of education, outreach, and early detection and treatment of breast cancer. Its mission is to create a community where every person diagnosed with breast cancer is a survivor, and fear and doubt are replaced with knowledge and hope.

Headquartered in Wilmington with offices in Sussex and Kent Counties, DBCC’s programs reach diverse communities to deliver messages that address their unique concerns about breast cancer and early detection. Recognizing the barriers of language, culture, and economics, DBCC trains community advocates to educate and encourage women to take responsibility for breast health. DBCC helps women with low incomes and those with little or no insurance to receive free or reduced-cost care. 

DBCC also supports the National Breast Cancer Coalition and their research efforts by helping to facilitate participation in local clinical trials. All funds raised for DBCC support programs in Delaware and the neighboring areas in Pennsylvania, Maryland, and New Jersey.

For more information about the Delaware Breast Cancer Coalition, call 866-312-DBCC (3222) or visit the website at

About Tanger Factory Outlet Centers, Inc.

Tanger Factory Outlet Centers, Inc. (NYSE:SKT), is a publicly-traded REIT that, as of August 4, 2015, operates and owns, or has an ownership interest in, a portfolio of 47 upscale outlet shopping centers in 24 states coast to coast and in Canada, totaling approximately 14.7 million square feet leased to over 3,100 stores operated by more than 470 different brand name companies.  With more than 30 years experience in the outlet industry and 2 additional centers currently under construction, Tanger Outlet Centers continue to attract more than 185 million shoppers annually.  Tanger is headquartered in Greensboro, North Carolina.  Tanger is furnishing a Form 8-K with the Securities and Exchange Commission that includes a supplemental information package for the quarter ended June 30, 2015.  For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the company’s web site at