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Planting the S.E.E.D.

Planting the S.E.E.D.

Survivorship, Education & Early Detection for Women of Color)

Planting the S.E.E.D. is a breast health initiative by the Delaware Breast Cancer Coalition (DBCC) that focuses on the specific breast health needs of women of color. Breast cancer is the most commonly diagnosed cancer in African American women, and women of color have the highest death rates from breast cancer of all of the racial groups. Black women are 40% more likely to die of breast cancer than white women.

According to the Centers for Disease Control and Prevention, many factors contribute to this difference—

Black women often have breast cancers that grow faster and are harder to treat.
Black women often have fewer social and economic resources than other women.
Black women are less likely to get prompt follow-up care when their mammogram shows something that is not normal.
Black women are less likely to get high-quality treatment if they have breast cancer.


By Planting the S.E.E.D., DBCC is arming Black women with the tools they need to close the breast cancer gap. Through this campaign, we strive to:

Educate women of color about breast cancer and disparities.

DBCC teaches women to learn about breast cancer, know their risk, know what’s normal for their breasts, live a healthy lifestyle and help spread the word in their communities.

Promote early detection of breast cancer.

Since African American women tend to be diagnosed at later stages, making treatment more difficult, DBCC teaches women to get screened – if you find breast cancer –find and treat it early!

Celebrate African American survivors and shows that breast cancer is a beatable disease.

DBCC teaches women to remember that breast cancer can be treated with timely, appropriate follow-up and they can go on to live healthy lives!

Connect women to resources.

DBCC ensures that all Delawareans are able to receive breast health screenings by helping women, especially those who are low income, under/uninsured or newly diagnosed, connect to resources.

Want to help DBCC ‘Plant the S.E.E.D.’ in your community?

Become an Ambassador!

DBCC is looking for Ambassadors to help promote the initiative and educate the African American community on breast health:

  • Promote the campaign and events by sharing flyers and content on Facebook & other social media platforms
  • Talking to local churches, community centers, women’s groups, etc. about the campaign
  • Recruit/Indicate key leaders in the communities of the women who need the services of DBCC (especially the under/uninsured and/or unemployed).

Become a Community Partner!

DBCC is looking for community partners to help host events.
Event Locations:

  • Community organizations can donate their space to host
  • Planting the S.E.E.D. educational events.

Exhibitors and Health Screenings:

  • The Delaware Breast Cancer Coalition understands the importance of offering health services for the whole person, not just breast health. This is why DBCC seeks partners to provide screenings and information at events.

Community Organizing:

  • Planting the S.E.E.D. has the ability to serve hundreds of people at once. Churches and other community organizations can ensure that all women of color receive the health services they deserve by transporting women to educational & screening events.

Become a Sponsor!

  • Help DBCC spread the word of good breast health to women of color.
  • All sponsors and partners will receive ad space at events, their logo on flyers and other promotional items, as well as a DBCC partnership window decal.
  • Nominal & In-Kind sponsorships are welcome.

Connect to Learn More
Call (302) 778-1102 or email .(JavaScript must be enabled to view this email address)