Dewey Goes Pink

Dewey Goes Pink

Dewey Goes Pink 2023 sold out with over 4,400 participants in three short weeks! 

This incredible event took place on Saturday, October 7, 2023. Dewey Goes Pink is one of the most special days in Dewey Beach when those touched by breast cancer can come together for the “Gugie Run” (as we called this the first year after Steve Montgomery’s mom’s passing), a 5K Run, 5K Walk or 1.5-mile Fun Walk in remembrance of those we have lost, and those still fighting against breast cancer.

If you missed registration this year, we hope you will look for our event in 2024 and celebrate with us to remember, honor, and enjoy celebrating life with friends and family.

Steve ‘Monty’ Montgomery
The Starboard Restaurant & Bethany Blues

Adam Howard
The Rehoboth Body Shop

The impact we have made on the community is indescribable – and we could not have helped our local community without your support. In 2023 we raised $333,047 bringing our total amount donated to the Delaware Breast Cancer Coalition to a $1.5 Million Mark.  We cannot wait to see what our final donation for 2024 will be!

More than just a 5k…

Dewey Goes Pink means more than just a fun 5k for many. For most attendees, it is a day to honor, support, and remember those lost to breast cancer by keeping their names and memories alive and uniting in a space that fosters fun and forging of a family of fighters. No matter your background, everyone is united by the cause.
One story in particular that we would like to highlight is the story of Julia Wise and her courageous battle against breast cancer.

Julia Wise was diagnosed with breast cancer at the age of 24 with Metastatic Breast Cancer (stage IV).

Julia attended Polytech High School, then continued her education at Shippensburg University, where she graduated with a Bachelor’s degree in Exercise Science. She was a hard-driven athlete and had a competitive spirit on and off the field, a force to be reckoned with. After graduating college, Julia began her pursuit to become a nurse, following in the footsteps of her mother and sister. She enrolled in an accelerated nursing program at Gwynedd Mercy University and moved to Philadelphia, all while receiving treatments at the University of Penn. Julia found tranquility in the sun’s unwavering commitment to rising again daily, and she too, did the same. She had finished all but one semester at Gwynedd Mercy and was set to graduate from the nursing program in May 2021. Julia originally participated in Dewey Goes Pink with her family and friends under the team name Wise Will Rise.

Julia passed on February 11, 2021, just a few months shy of her graduation at the age of 26.

As a result of Julia’s passing the team name shifted from Wise Will Rise, to Team Julia which has grown to be the largest team at Dewey Goes Pink ever since.

2023 Team Julia pictured at Dewey Goes Pink, uniting 235 participants
who raised $45,460.78 for DBCC!

“I can’t express the amount of gratitude for the people who opened their hearts along with their wallets to donate towards a great fundraising event, in my heart I know the money that was raised will help individuals who are dealing with such a nasty disease.

There are a lot of people who are affected by Breast Cancer every day in one way or another, and these people need to continue the bond so that these fundraising efforts will help extinguish this disease. My family is very grateful to be a part of this event and have been able to share the day and Julia and her legacy with everyone for the tenth annual Dewey Goes Pink. Stay safe and God Bless.”

-Todd Wise ( Julia’s Father)

SAVE THE DATE 10/5/2024!

Thank you, all!

“There is no limit to what a community of caring and determined individuals can do when they come together to support a cause that has deeply touched them in some way. We thank Monty and Adam Howard for their dedication and look forward to seeing all of you, our friends, once again for DGP 2024! “

-Francesca Vogel, DBCC CEO

Know a Breast Cancer Survivor who needs some fun and relaxation?
Check out Savannah Montgomery’s Senior High School Project- We Smile Waves of Pink, which provides a family who has gone through the challenges of breast cancer with a vacation!
Click here to learn more or apply!

How Dewey Goes Pink Makes an Impact!

Part of what makes this event so unique is that the money raised stays right here in Delaware and goes to our local Sussex County Delaware Breast Cancer Coalition (DBCC).  While the financial part of this for the DBCC is very important, at The Starboard we take pride in throwing a phenomenal party for each of you to celebrate, remember, or honor a loved one, or just to be with family and enjoy an afternoon filled with smiles, tears, food, drink, and the spectacular live music of Kristen & The Noise followed by Bryen Oboyle of Mr. Greengenes!

As a direct result of the funding provided by the Annual Dewey Goes Pink Donation, last year the Delaware Breast Cancer Coalition was able to provide the following assistance and support in Sussex County.

• DBCC helped support and serve 680 breast cancer survivors who live in Sussex County Delaware over the last year.

• DBCC was able to host 246 events for breast cancer survivors in Sussex County during the fiscal year 2022-2023

• DBCC has trained 85 active Certified DBCC Peer Mentors who live in Sussex County

• DBCC helped to coordinate and ensure the completion of 215 mammograms in Sussex County over the last year.

In addition, the Dewey Goes Pink funding has aided DBCC in the ability to launch the My Sister’s Keeper and Campeonas Projects in Sussex County. My Sister Keeper is a support group for people of color with diverse needs!
The Campeonas Project provides education and training to Latina women to become lay navigators in their communities, educating women on the importance of breast cancer screening and referring them to DBCC’s Women’s Health Screening team to provide mammography navigation assistance. As a result of the project, twenty-four Sussex County Latina women graduated as Campeonas (Champions).

Team JULIA pictured below at

Dewey Goes Pink 2023